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The launch of the new Vauxhall in London
A spaceship brings the new Vauxhall to London
The tourists who came to London looking for the traditional photo in the Tower Bridge found, on a morning in July, a scene inspired by the movie Men In Black. After two days of mystery with extended media coverage, it was revealed that the forced landing of the spaceship, guarded by agents dressed in black, was related to the launch of the Vauxhall in the London motor show. On 21st of July (day of the launch), a big crane raised the spaceship several meters high, and the new car was revealed. The special effects and live music accompanied this effective example of Ambient Marketing. The event was organised by the British agency Cow.
