Video: Paco Rabanne and Aldeasa offer live music at the Spanish airport shops

The pilot experience aimed to a young spirit target, took place at the Aldeasa shop in Palma de Mallorca airport, during the airport rush hour. It was a Retailtainment exercise which consists of an innovative event with the aim of creating an emotional impact on the client, encouraging the sales. This event featured a live performance from the rock group Lewis Larke Band, in tune with the modern and very rocky design of the perfume, which have leather and silver applications.

Besides the concerts and in order to give a virtual support to the campaign, a websete was designed (www.blackxslivesound.com which aims to create a space where artists from different musical genres ca express themselves freely and establish a virtual musicians community.