Skip to content
ALL · Barcelona

When vintage meets industrial’ by Google

When vintage meets industrial’ by Google

Share news


What is ‘NetZero Events’, the international commitment of the MICE industry? What do ChatGPT and artificial intelligence for events mean? Companies still far from defining sustainability targets in MICE
The agency Barcelonize combined two fashion styles for the 120 guests from Google under the theme "when vintage meets industrial". At the BCN Nautic Centre, they recreated a vintage market with huge imperial tables as used in French villages, and organised various activities.

The guests arrived at the port of Barcelona (the industrial part of the event) at 7pm, where they were served a glass of cava under a chill-out ambience. From there, they were moved to the BCN Nautic Centre and greeted with a decorated with electric garlands, vinyl records, old cameras, books, old newspapers and five vintage-styled food trucks serving different types of food. While the guests enjoyed their food, entertainment was also provided: live painting of a mural by a street artist; music from a soul/funk group and a photo booth. After the guests had finished their meal, the painted mural was turned around offering guests a graffiti workshop on the “clean” side.

On the following day, they were divided into four groups for cooking workshops around the city centre. They had to prepare traditional dishes like tapas, bread with tomato, paella, and the dessert crema catalana. After enjoying the dishes that they had prepared, a surprise awaited them. They were brought to the Estación de Francia, where a Roaring Twenties-themed café had been recreated: waiters dressed in period costumes, modern Charleston and ragtime music mixes, and projection of black and white films. The surprise? The company bosses were behind the bars and served cocktails to the staff. To end the event, there was a “cocktail war” where the teams used the ingredients available on the bar to make the best cocktail they could think of.

Related news.

See all news