Oysho has not missed the fact that yoga is a discipline with more and more followers , perhaps because of the need to balance body and mind in this maelstrom of reconciling work and family life.
For this reason htey have organized a massive free masterclass that filled Barcelona with yogis. An event produced by LD events that drew nearly 2,000 people in the Passeig Lluís Companys to follow the class guided by Yorker Lauren Imparato . And as it is has been in sports events focused on women, the family atmosphere prevailed with yoga sessions for children.
The brand strengthened its presence by customizing the mats that filled the street and dealing a welcome pack consisting of a t-shirt and a backpack.
The masterclass in Madrid was held before the summer was also a massive event that brought yogis to fill the main square of the capital.