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A bus stop … Cacaolat scented!

A bus stop … Cacaolat scented!

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 Years ago we were talking in our articles of ´intelligence´ of the great power of scents to awaken emotions in the assistant... the last to bet to this sense is Cacaolat, they have just installed a bus stop in Barcelona that sprays the scent of the brand.

Surprise for the users who wait at this bus stop in the central Plaza Catalunya fo Barcelona from 18 to 24 February.

Named after ´Do you like the scent of pleasure?´ this outdoor campaign by Cacaolat, Hand Arena and JCDecaux, has flavored the bus stop releasing the recognizable smell of cocoa drink.

The action is complemented by a series of actions in social networks to increase the impact.

 

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