Because internal events do not have to be boring, we love bringing you examples of how companies take care of their internal audience with events that take care of both the creative concept and the production. The case of the Schibsted is an example of how to take advantage of the end of the year meeting to go beyond the mere Christmas dinner where to have fun, create an occasion in which to generate pride of belonging, reinforce team feeling and share with them brand values. How? Based on leather jackets, quiffs, electric guitars, tattoos and a rock concert for their employees. The agency BST Events has told us how they organized it. Rock'n Roll!