The conceptual idea of the new collection was the ´secret garden´ and this concept moved the whole event. In addition to several rooms at the W Hotel in Barcelona where workshops were developed and showrooms displayed the jewels, the event reflected the idea of natural orchard in both the gala dinner and the outdoor activity for attendees
A treasure hunt with prized pieces
Never a ´treasure hunt´ activity was so literal as the one developed in the Parque de la Ciutadella. Hidden under various points of the park were pockets inside which conteined real pieces from the new Guess Jewellery collection. Through several games in the park, having to follow directions, get on small boats they were guided by this particular ´secret garden´ until they found the pieces.