A stand which is a pool
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Comunica+A dives again into the pool with Sony, creating a new stand concept for experimenting the last water resistant models.
If last summer they gave a twist to the concept of pop-up shop creating a pool-up store in the Plaza Vázquez de Mella in Madrid, this time the agency has undertaken of the production and installation of a pool stand at La Vaguada shopping center.
This new Sony ephemeral space powers the main feature of the Z series: water resistance. The center of attention is the stand in which a pool shocases the submersible brand products such as Xperia Z1 and the SmartWatch2. The best (and more visual) way to communicate that the devices are waterproof.
In addition to the pool area, the space has four other distinct spaces where public can interact with the products and know their characteristics.
