An ephemeral tattoos studio in Callao for the return of Prison Break
Fox wanted to make a wink to the escape plan that covered tattooed the body of Michael Scofield - the protagonist of Prison Break - and with the help of the FullSIX agency and Mindshare have set up in the square of Callao a tattoos studio inspired by the series. And although the Prison Break seems it has seasons for lifelong, these tattoos do not, and with the claim to "leave space on your skin for new stories" (and new chapters of the series), tattoos just stay on the skin of the participants for a few weeks.
The famous tattoo of artist such as Marc Anthony or Sergio Ramos has participated in the action designing 26 designs inspired by the return of Prison Break. In order to show off these tatoos, Fox set up for two days a tattoo studio, Skin Free, where the pedestrians could come out with a piece of skin marked with a design allusive to the series. Unlike the protagonist of the series, the participants could escape the ink print, as they were ephemeral tattoos with a special ink that disappears without leaving any mark as the skin regenerates in a couple of weeks.