Barcelona Convention Bureau´s head of promotion for France, USA and Canada, Cecile Dorian, organized this three-day trip for fifteen French agencies. The idea was to get them to rediscover the city as "authentic Barcelonans". Another justification of the action was to get them to try the high-speed train, new way of connecting Paris and Barcelona.
After a welcome at the Paris station, they took the train with an especially reserved space including F&B and funny animation (a Franco-Catalan comedian played several amusing roles..) and could watch on iPads several movies which take place in the city, like Vicky Cristina Barcelona or The Gunman. After arriving at Sants, they had lunch in Can Martinez, a ´chiringuinto´ in Montjuic, before being split into five groups to visit, following their selection previously expressed, convention centers, MICE hotels, boutique hotels and event venues. The personalization of the experience is the name of the game today!
After checking in at the W Barcelona hotel, they enjoyed dinner at the Hidden Factory, turned into a