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Bea World Festival 2018: and the winner is…

Bea World Festival 2018: and the winner is…

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Last Friday night Bea World Festival celebrated its 13th edition awarding the best events of the year worldwide. A parade of events shined on the stage of the Grand Auditorium at Convento São Francisco in Coimbra, where over 700 delegates attended the ceremony. After a full day of live presentations and voting, and very intense debate, the Jury Panel led by Gerd De Bruycker, Marketing Director at Cisco Systems was able to proclaim the winners of 2018, a year with three records established: in terms of entries (303 total submissions, +2.4% compared to last year), competing agencies (122, +10.9% compared to 2017) and countries represented (28).

The Bea World Grand Prix 2018 went to Google Home Training an event by Laqshya Live Experiences (India) for Google. When Google Home was launched in India, the first aim was to launch the product to the sales-staff that needed to know the product first-hand. The event replicated the ‘Escape Room’ format: without prior notice, mobile phones and devices were taken away from the attendees before they entered the venue, and all exits sealed. The only way out of the event was by navigating the training with the help of Google Home. No one could enter, no one leave – till the mission was accomplished 100% with a combination of quick-thinking and problem-solving. A suite at the hotel was done up to look like a Google Home. From the minute the 25 people (per event) walked in, everything from lighting, technical, to the training modules had to be controlled using the Google Home device till they figured out for themselves how the product works and how they could leave the room.  

Mercedes #24RIDE produced by JAD Productions (Czech Republic) for Mercedes-Benz Cars Ceská Republika got the second place, while the bronze went to Equal Streets, again by Laqshya Live Experiences for Times of India. Laqshya Live Experiences also won the title of Best Bea World Event Agency while the title of Best Bea World Corporate Client went to Google and Mercedes-Benz Cars Ceská Republika (ex aequo). 

This year’s edition also saw the launch of the first ever Best Location Awards. A selected Jury comprising senior representatives of national associations of events agencies from around the world thus assigned the title of Best Destination Convention Bureau to Valencia Convention Bureau (Spain) while Finlandia Hall (Finland) won the Best Congress/Conference/Convention Venue Award. 

The ceremony, inspired by the theme ‘Creative Thinking – The Art of Breaking Routines’, was hosted by world-famous Portuguese illusionist Luis de Matos – winner of several important prizes such as the ‘Magician of the year’ (Hollywood Academy of Magical Arts) – who also entertained the audience with his magic.  

 

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