Under the inspiration of the equestrian world and silk scarves, Audi Canarias moved attendees into a world of elegance, with colors such as orange and fuchsia, horse motifs, horseshoes, chains, etc. One of the star elements created by the agency was the Audi hole, a central platform that welcomed the tournament attendees. At one end of the platform the Audi e-tron vehicle, the first 100% electric SUV of the brand, was exhibited, while in the central area a photocall was created for attendees with several mannequins with the colors of the event, flags, scarves of Audi and large articulated horses. In addition, a Gin Mare cocktail bar was placed where cocktails were served to the attendees and presented with an Audi bracelet.
Being a night tournament, the event was a party to enjoy the summer night and the different activations that brands set up on each of the holes in the circuit. In the Audi hole the colors orange and fuchsia marked the presence of the brand in the tournament and served to dye some elegant scarves that the attendees could learn to combine and wear in 20 different ways. The hostesses, in a two-story container of the brand decorated under the theme of the party, had Audi handkerchiefs aesthetically placed on mannequins and handkerchief hangers, while teaching attendees how to use them to get the most out of style and creativity .
In addition to the animations in each hole, a gastronomic market was also set up in which chef Jordi Cruz, invited by Mahou, made a tour around the gastronomic market where about 40 restaurants in Gran Canaria were present offering their best culinary proposals for the attendees.