Experiential tastings in venues out of the ordinary

The agency Comunicación Enbicicleta proposed to Glenfiddich a unique tasting action in unusual locations that were also linked to the four elements (water, earth, air and fire) present in the whiskey production process.

The idea was to immerse the public in the attributes and personality of the brand taking them to an environment that was new to it. With this premise they had to think about locating very singular spaces that were related to the creative idea of the four elements. After a brainstorming session and a lot of creativity, over these months the brand has organized these tastings inside a submarine in the Atlantic Ocean in the Canary Islands, in a windmill in Criptana (Ciudad Real), in a natural cave of more than 500 million years in Ávila or a blowing workshop in the Real Fábrica de Cristales de la Granja, where the attendees had to blow their own glasses, made from Glenfiddich bottle glass.