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Life Pasarelle; Samsung ups the glamour

Life Pasarelle; Samsung ups the glamour

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Samsung launched the Samsung Galaxy Note 3 with its Galaxy Gear special allowance; two new products that combine design and technology. One more step towards the brand was looking glamorous in an unconventional presentation to dealers, its major B2C and B2B clients, lifestyle media, fashion and general media.

So, the agency Cheil Spain literally climbed the bran at the Madrid Fashion Week in an event titled ´Life Pasarelle´. Professional models of the fashion world were hired and unusual choreography reflecting the multitude of everyday gestures associated with the use of mobile, synchronized with a groundbreaking music.

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