Love flows at summer festivals thanks to Badoo
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The online dating app knows that in summer love triumphs and moments of leisure and holidays favor that your target falls in love. For Cupido to make his August, Badoo thought of the festivals as the perfect setting to make its users to fall in love. During this summer the brand is participating as a sponsor in the Low Festival, Los Alamos Beach Festival and the Medusa Festival with a VIP area in which the users of the app who attended the festival could have speed datings between concert and concert, with views of the stage, enjoying the pool and open bar.
The application showed users only people who were attending these festivals, so everyone could have the opportunity to contact other concert partners. If there was ‘match’ between them, they will only have to go to the VIP area of Badoo and show the match on the screens of their phones. Thus, they could enjoy 45 minutes of the perfect summer date: the best views of the stage, a pool to cool off and an open bar, in a more intimate environment, perfect for breaking the ice between high temperatures.
The first appointments took place during the Low Festival, in a area delimited for Badoo within the VIP Pool area of the festival and in which the brand had its own second pool and private access for its users.
