Starting from the insights of its target (we love the strategy behind an event!), which considers jewelry as an expression of identity, the brand dyed the Los Angeles Downtonw in pink, devising a scenario to share stories. As part of the activations to celebrate its relaunch, Pandora invited the artist, C. Finley to lead a group of six graffiti girls who created a historic mural that represented their passions. The Pandora's Street of Loves project turned an alley between South Grand Avenue and Hope Street into a large urban art mural that could be seen during the event, but which remains open to the public as part of the city's art.
In addition to Spanish influencers such as Belén Hostalet and Teresa Seco, the new global positioning of the brand not only required an event in LA, but also the international scope of the action was fullfilled by gathering international celebrities such as Elisa Sednaoui or Bambi Northwood Blythe, toghether with the Pandora Muses Georgia May Jagger, Nathalie Emmanuel or Halima Aden.