street marketing beyond the grave
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To encourage the public to go see a movie were invented the trailers. But in recent years another method, the street marketing, is gaining territory. The latest example? Bungalow25 campaign for the release of Resident Evil: Ultratumba in Madrid
Zombie arms sticking out of the sewers of the city and threating the feet of the clueless bystanders: that was one of the ideas that the agency Bungalow 25 included in the launch campaign of Resident Evil: Ultratumba, the new film from Sony Pictures Releasing Spain.
Hundreds of arms of the undead
The film, shot entirely in 3D, was released on 10 September. To promote it, since the beginning of the month, the agency set up hundreds of zombie´s silicone arms in the center of the capital, which gave the gloomy feeling that a horde of undead was trying to escape from confinement.
