Technology to impact while saving rehearsal time
Audi chose the 'wow' effect of the 360º mapping to impact during the presentation of the new A8L in China. The reveal consisted of a dance of the new vehicles on a circular stage on which the mapping was projected. At the passing of the cars, the visuals and contents of the projection changed in a choreography synchronized with the effects of the background of the stage and with the play of volumes of the Kinect spheres that also integrated the performance from the ceiling. And as always happens in events, to measure the video, lights, sounds, effects and vehicles in time, there was not enough time to rehearse, rehearse, adjust and millimeter movements - in fact, there was no possibility for rehearsals with the vehicles on stage . The solution was to invite the beacons technology to dance and integrate them into the vehicles. We tell you how.
Each of the cars featured in the show was fitted with ‘BTBeacons’ which transmitted the exact position of the vehicles as they moved around the stage to ‘BTCams’, which then relayed the information to the lighting console so that any lighting look could be designed while automatically following the cars on the stage, regardless of speed or direction, with an accuracy that would not have been possible to achieve manually.
Another big part of the reveal, was the futuristic graphics projected on the floor and not only accented the beautiful car, it also helped explain some of the A8L’s new built in technology and features. The mapped projection interacted with the car as it drove around the stage.