The Canadian based company won the Ibtm World 2015 Technology & Innovation Watch Award after beating 60 other entrants whose submissions were judged on innovation, completeness of concept, and the value of the product to the meetings industry.
This award is quite a push for the company. Its CEO Debbie Pinard told us it has resulted in over 30 news articles in various online media. "This is huge for a start-up. Getting your brand known is key to ramping up sales." ibtm world will provide plenty of additional opportunities: As Senior Exhibition Director Graeme Barnett says, "we invest heavily to ensure that the winner makes the most of all the benefits attributed to ibtm world as the international platform from which to gain awareness. That includes a range of promotional opportunities plus a live showcase within the ibtm world Innovation Zone". So pass by the Innovation Zone and make sure you don´t miss the tech star of the year!
Debbie closes with a wake-up call: "If planners don´t adopt new technology, they will be left in the dust. In our case, millennials are a large portion of the volunteer/staff base (globally 43% of millennials volunteer), and they will not tolerate someone handing them a piece of paper with their schedule on it, or sending them numerous emails informing them of their roles. Millennials are also becoming event planners, and they will embrace any new technology that makes their life easier."
InitLive will present their product at 14:30 on Wednesday, 18 November during the ibtm world 2015 Technology and Innovation Watch award ceremony.