Based on the person's likes and preferences, it was offered an immersive shopping experience through a body mapping projection system. This technology allowed to see the designs projected on the body adapting to the movements.
Apart from this virtual fitting room, Zalando's free to be shop, located in the venue Ciento y Pico, was really an empty place, without any physical product or decorative element, not intended to sold directly, but an open, variable, ephemeral space to capture the concept of freedom and art.
To claim this freedom, three exponents of urban art Mur0ne, Marina Zumi and Grip Face, created three pieces of art inspired by the 'free to be' concept. In the store, their murals where projected through light.
Ephemeral store without clothes, but not without its impact on social networks. The artist Ayo Vega was in charge of transferring the concept to an Instagram filter created exclusively, completing the personalization experience through digital environments.