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Tower Run, a race to New York skyline

Tower Run, a race to New York skyline

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 Viajes El Corte Ingles, NYC&Company and Iberia were behind this vertical race to promote the city of New York and its flagship marathon in an original way. And as it was necessary to refer to the city of skyscrapers, nothing better to organize this race locating the finish line overlooking the Madrid skyline.

As the kick-off of the sales, 100 riders divided into two categories – 50 male and feminine 50 people each- have run through the eight floors of the El Corte Inglés in Callao up for their escalators, disconnectedthis time, to the finish line , located up in the Gourmet Experience of the shopping center.

The top eight candidates in each category feated again in a second round in which the top four male runners and the four female competed in the final round to get classified. The two resulting winners received at the heights of the Gran Via a trip to Nueba York and a dorsal to participate in its famous marathon.

To complete the New York experience participants replenished forces with a cocktail inspired by the Big Apple, where no lacked of hamburgers.

 

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