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Travel blind with the ´Correos tester experiences´

Travel blind with the ´Correos tester experiences´

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 Correos is committed to innovation and experiences to present its new prepaid card. A product easy to use and especially useful in travel, needed no large devices to be promoted: simply experiences and feelings. That´s what Correos offered in a huge box in Plaza de Callao in Madrid: "Correos tester experiences".

Passersby could enter over the weekend in a huge box and be teleported to the sensations of running the San Fermines, live a musical in New York, an African safari, enjoy a romantic trip, immerse themselves in the carnival in Brazil, travel to Cuba, attend a Champions League match, attend a music festival or just take a spa session.

Attendees had nothing to do but cover their eyes and get carried away by the senses (not everything has to be virtual reality). Sounds, smells and physical contact adapted to the chosen experience. Everything but the sight is what led them to experience firsthand these feelings. Behind this sensory experience were a group of artists from a bitboxer, musicians, imitator and improvisation actors from Yllana company commissioned to create each of the experiences. Among the favorite feelings of the public was “traveling through America,” followed by “practice a risk experience” and “close to exotic animals”.

 

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