Init collaborated with Emotion Research LAB that develops eye-tracking and emoticon facial recognition algorithms to measure emotional responses through a webcam. The company analyzes the consumer’s face to detect levels of satisfaction through the six universal emotions (happiness, surprise, anger, dislike, fear and sadness) and understand how people feel in real videos, photos or live environments. It can thus interact with consumers through their emotions generating greater emotional impact and brand recall. All information is collected in real time (emotional metrics, traffic, attention, age, gender). Examples of applications of this technology in events?
- Measure the emotions of your attendees in real time, and understand the impact of the experiences you offer or the branding of your event.
- Offer games and animations, for example a contest that rewards the person most cheerful of the event or placing interactive screens whose messages are adapted to the expression of the people.
- At conferences, conduct analysis of the audience, with respect to the effectiveness of speakers (and, why not, reorient the presentation, shorten it or give more rhythm if little enthusiasm is perceived).
- Segment content in real time, by sex and age.
As demonstrated by the Infiniti case, the event begins to measure the emotions that the product or event provokes in the audience. A world of possibilities opens.