Strategy

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Interview with Fernando Meco, Marketing Director, SAP, Southern Europe

Interview with Fernando Meco, Marketing Director, SAP, Southern Europe

Fernando is in charge of marketing for Portugal, Spain, Israel, Greece and Turkey, the second largest clus ...

What skills will event professionals need tomorrow, according to MPI’s Lori Pugh

point of view, Strategy

What skills will event professionals need tomorrow, according to MPI’s Lori Pugh

MPI’s European conference comes to Barcelona, this coming week. This is a perfect opportunity to understan ...

Diageo’s societal trends and our interpretation for your events

Diageo’s societal trends and our interpretation for your events

As you know, we love to understand trends: not that they are absolute (people don’t all start doing someth ...