IBTM Arabia – part of the IBTM’s global portfolio of meetings and events industry trade shows, is the most established event of its kind in the MENA (Middle East and North Africa) MICE industry.
Run in partnership with Abu Dhabi Department of Culture and Tourism, the show takes place at Jumeirah Etihad Towers in Abu Dhabi from 25-27 March 2019. Bringing together meetings and events planners from across the globe to meet MICE suppliers based in the MENA region, it consists in 3 days of pre-scheduled one-to-one meetings, invaluable networking opportunities, carefully curated knowledge sessions delivered by industry experts, and last but not least the unmissable Discovery Day.
This year, the Discovery Day offers two opportunities to all attendees: either visiting the Emirates Palace and Park Hyatt, or exploring YAS Hotel and YAS Circuit. Both choices are the perfect kick-off to IBTM Arabia, providing the opportunity to make memorable connections with your peers and build relationships ahead of the business meetings.
If you are looking for ideas and innovation that could benefit your business, don’t miss keynote speaker – Alistair Turner – Managing Director of Eight PR and Marketing, who will present a session on brand activation at major events.
And finally, for the first time this year, ICCA Middle East will be running two specially tailored sessions as part of the official Knowledge Programme. The first session, ‘Business approaches across Cultures’, will bring together panel members from across the MENA meetings and events industry to debate the significant cultural factors influencing how businesses communicate, cooperate and succeed in the MENA region.
Find out all the latest IBTM Arabia news here – www.ibtmarabia.com