La 5ª

PROSEGUR- CONFERENCE/LAUNCHING EVENT  BRIEFING / OBJECTIVES: Prosegur celebrates the 5th edition of its security meeting where presents its latest innovations to customers and prospects, all professionals and employees of the company itself. 250 people during a single day from 9 to 5 pm. There is a clear intention to move away from the traditional and very dynamic trade show, giving priority to the experiential and visual communication. Objective: to make tangible something as complicated as security materialize. The strength of this issue, which should breathe during the event, is technological innovation, with products such as drones, access control with iris recognition, augmented reality or automatic readers accreditations.

DEVELOPMENT EVENT: A sequential event from the arrival through the different spaces 100% aconditioned for it:

1º- In the entrance hall, the big news, a drone Drones Service Prosegur received the guests, filmed from the air entering and showed videowall live in the auditorium.

2º- Auditorium: introductions of the various speakers were augmented reality, simulating a search for facial recognition between sitting in the stalls to identify the next speaker inviting him to come on stage. Once detected and discovered among the public, it appeared his biographical information and data, which already on stage just had to start directly with the content of his speech.

3º- A more dynamic  tour where participants are divided into 4 working groups of about 50 paxs., Distributed in 4 rooms with individualized decoration elements, such as light, as each room had a distinctive color and represented one of the four strategic products that they wanted to publicize. All visitors passed through each room where a pass 15 minutes explaining each standing in a format that encouraged informal dialogue and participation generating confidence and closeness between each speaker and the audience did.

4º- Zone showroom: the experiential part of the event. There, the guests could see in place a real Control Center, how protocols are activated after detecting an incident and how safety monitoring through hot areas is done.