Jesús Alcoba is the director of the La Salle business school in Madrid. Author of five books and co-author of eleven others, he is TEDx Speaker and has given conferences in different countries, from the United States to the Philippines. Doctor in Strategy, he completed his Master of Business Administration (MBA) in Madrid and New York. He is also a master in Psychology, in Coaching, a member of the Customer Experience Professionals Association (CXPA), of the International Association of Applied Psychology and an international affiliate of the American Psychological Association (APA). He is a member of the James Caird Society, has been a director of Bultaco Motors and is a member of the advisory board of CIONET, of the think-tank Knowsquare and of the Expert Committee of the Association for the Development of the Customer Experience (DEC). He publishes in scientific journals and collaborates with the Huffington Post, Dirigentes Digital and El Economista, among other media.
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