The effect that is created shows live video and animated content floating around a presenter, an event space, or on a stage. The effect is attractive, exciting and fresh. Presenters seem to interact with the content as a live hologram. People no longer just interact with content by looking at a screen and talking. The content is now tactile and interactive. People expect content to be dynamic and follow the presenter's movements and body language – the same as seeing how content looks on a modern tablet.
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