The new European Advisory Board brings together 17 professionals from across the business events industry and from a range of European markets. Its aim ...
All news from the MICE sector
News
See all newsTikTok’s latest foray into the world of experiential marketing: TikTok and Coca-C ...
Hilton Barcelona will be more focused on MICE. The hotel is prioritizing the expe ...
The Spanish Marketing Association has released the Marketing Directors' Expectati ...
Case Studies
View all casesLjubljana hosted the 15th edition of the Unicorn Awards, the European events competition organized by the Slovenian firm Toleranca Marketing. The 2026 ...
LaLiga House, the summer’s most dynamic event, produced by Last Lap, kicks off th ...
In the professional events industry, it never ceases to amaze me how spontaneous, ...
In a couple of weeks, from August 28 to 30, the VALORANT Champions Tour (VCT) EME ...
Articles
Ver todos los articulosFrom workshops to networking dinners, including hackathons, gatherings for founders, and product demonstrations, Barcelona will host AI Week Barcelona ...
The exclusivity of “entry” or “membership” is a fascinating aspect of the human m ...
Ephemeral and almost always adorable, we make the serious mistake of reducing the ...















