IFM is a German producer of devices for industrial automation, created in 1969… and a big believer in trade shows, ever since their first experience in ...
Articles
As with many business types, an Event Management Agency demonstrates its competit ...
This is definitely a time to think hard about our future: what risk is there for ...
Humans learn from experience... at least if they take the time to integrate this ...
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The medium is the message, it is often said. This is just absolutely true in events, where your venue, your decoration, your setup, your lighting… all create a physical world which conditions your participants’ behavior. We talked to Anick Beaulieu from C2, the famously innovative conference, and bring you here her views and ...
C2 has created what is arguably the most innovative conference, drawing some of t ...
In spring, when all this madness began, we made an open call to professionals in ...
Big events are back in France with the celebration of our industry’s trade show H ...
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Summer has also been cruel in Germany: the country recently forbade large events (above 150 or 250 depending on where they take place), a blow for organisers of large events, even though this does not rule out limited-size events which can still offer a true experience (that you can’t have in a plateau with 15 people). How c ...
The trend of looking for authentic experiences for smaller and more personalized events is not so new (we saw i ...
Cruel summer: it has meant a rebound in Covid cases that undoubtedly hurts us. Perhaps it is not surprising tha ...
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Do they really work? Will they survive in a post-covid world? Will they eat up the physical event market? What value do they bring? Virtual events (alt ...
We often (rightly) feel ignored by politicians and media, something that is share ...
Eric Mottard This is our close cousin. Part of the event industry, though we are ...
The profile of Project Manager is one of the most valued in organizations. This p ...
We are experiencing a frequent phenomenon but one that is still strange, a focus on short term that makes many brands stop taking advantage of what is both an opportunity (bigger audiences) and a need (to connect with their audiences in a sensitive moment): stopping communication at a time like now gets you to save some cash ...
That a communication agency or a publication like ours defends the value of commu ...
A week after the possible reopening of the hotels, although some do not contempla ...
The convention bureaus are designing virtual experiences so that event profession ...