The "party" has turned into a strategic tool of brand communication since brands have become obsessed with creating and offering experiences to their t ...
596 articles found in the newspaper library
The main Asia-based trade show for our industry, CIBTM, will take place in Beijin ...
Like very year, Grupo eventoplus publishes its market survey: we analyse trends, ...
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The use our industry gives to Internet is one of its most pressing issues. Some agencies have a Web2.0 guru in their staff, others are just beginning to understand the social networking world and have decided it´s time to create a Twitter or Facebook profile (without much strategy). And if we had the "dematerialization" (mak ...
Being the setting of a popular movie or TV series can shoot up the value of a des ...
It is definitely not a classic destination and is likely to still surprise your g ...
Education rules in trade shows! The latest one to announce a beefed-up programme ...
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The Barcelona Convention Bureau (BCB) has published its analysis of 2009. It confirms what we have seen in recent months: the congress market has withstood the storm (+0.7% in delegates), but the corporate sector has been bleeding (-37.3%). Good news: 2010 looks better.
We usually do not publish corporate anniversaries but we will make an exception. Grupo eventoplus was created 1 ...
One thing is clear for Ray Bloom, founder and CEO of IMEX and a high-profile name in our industry: trade shows ...
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From the Hotel facebook where guests communicate via blog, to a Polish hotel where instead of keys and numbers, you enter the room using iPods: new tec ...
From the Hotel facebook where guests communicate via blog, to a Polish hotel wher ...
As the chair of the largest group of trade shows in our industry (Reed Travel Exh ...
You are planning an incentive for 20 executives, and you are taking two days getting crazy trying to find an original idea that will save you from the classical activity. If two months ago we proposed the most unusual hotels, this time we show you a list of celebrity restaurants, a fun option and probably more than one invit ...
Spring is in the air, the sun finally returned ... it
While our industry has spent years commenting the growth of green meetings, few S ...
A few days away of GIBTM (The Gulf Incentive, Business Travel & Meetings Exhi ...
