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596 articles found in the newspaper library

Brands that communicate less, sell less, according to a study by Kantar
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Brands that communicate less, sell less, according to a study by Kantar

We are experiencing a frequent phenomenon but one that is still strange, a focus on short term that makes many brands stop taking advantage of what is both an opportunity (bigger audiences) and a need (to connect with their audiences in a sensitive moment): stopping communication at a time like now gets you to save some cash ...

How our industry could change post-Covid
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How our industry could change post-Covid

These days we are organizing many online meetings, in addition to maintaining continuous communication with you all. A way to follow the much-needed conversation these days, to support and understand what other event professionals think and do. Informal conversations that encourage us all, and represent a very interesting ta ...

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