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Trendwatching
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Trendwatching

 We are event-addicts, and when Trendwatching published their 2014 trends, we rea ...

Creativity: habits and techniques by Raul Perez from Momentum
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Creativity: habits and techniques by Raul Perez from Momentum

Knowing how to detect a brilliant idea or reject a poor one can be the big difference that sets the style and direction of an agency. But ... what are the keys? There is no single formula ... we keep on talking with agencies, this time Raul Perez, executive creative director of Momentum, gives us his opinion.

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