As you know, we love to understand trends: not that they are absolute (people don’t all start doing something we identify suddenly), but because trends ...
Articles
In Emmanuel Macron's end-of-year message, something interesting happened: at a ve ...
The end of the year is getting closer, leaving behind the thousands of events tha ...
This question has been in our heads for years, as our industry has been tradition ...
Advertising
We checked out the Pulse report, a market survey done in the EMEA region by Northstar and Cvent. The question we all have in mind, will there be good business next year, gets a positive answer: no euphoria but a strong market, still growing. But not all is easy, and planners struggle with conditions of the providers, whose f ...
The pandemic made from festivals the event of the summer par excellence and, alth ...
The world of eSports has evolved considerably in recent years, surviving the pand ...
If everything in the process of donating food from an event was like putting the ...
Advertising
We talked about them in our eventos magazine, interviewed Ursula Mejia Melgar (marketing director at Diageo Southern Europe) and Maria Crespo (connections specialist at Pernod Ricard), and will soon publish an extensive - and intense - report analysing the importance of events in the marketing and communication of spirits br ...
It is without a doubt a huge mistake by the best event publication in the world (that's us...): the most purely ...
The Olympic Games are a golden opportunity to introduce technological innovations in events due to their global ...
Advertising
The great sporting event is over. Now… what lessons can we, the event professionals that we are, learn from this unusual edition of the Games? Many, af ...
You work in events, you know that simply passing on facts and theories is not eno ...
In the focus of our latest events magazine, we devoted fifteen pages to a topic w ...
Event moderation is an underestimated art in our industry. It's often done withou ...
Legacy is the obsession of our industry today, something logical since it makes our industry change dimension, and not only gather the event’s participants… but leave a durable impact on the destination. Our belief is that tomorrw’s events will be even more important for destinations, for their ability to stimulate economic ...
Event and experiential marketing agency Jack Morton does not merely conceive and ...
The drinks giant Diageo is very much part of our lives and follows trends and cha ...
The moderator: that figure so undervalued in our sector and that we assign to any ...
