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How festivals bring tribes together and what this teaches us about human beings
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How festivals bring tribes together and what this teaches us about human beings

Time to put a little science into analyzing events! Time to analyze human behavior, the motivations for attending and behaving in this or that way, in the event “par excellence”: the festival. To analyse this, we spoke with Nico Didry, professor of ethnomarketing at the University of Grenoble Alpes as well as event designer, ...

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