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MacGuffin

MacGuffin

What is the origen of the name? Mr Hitchcock used this tool to capture the viewer´s attention. He himself was the one who created that word, MacGuffin, ...

Speed networking: the new star format

Speed networking: the new star format

We all laughed when speed dating came into our sector, renamed as speed networking. But pragmatism is winning and both organisers and attendees are realising that this 100% practical format is the best way to ensure this sought-after networking. Here is how it works.

No coke!
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No coke!

He is one of the most rewarded and respected creative director in direct marketing. Steve Harrison now writes C ...

Events: I can

Events: I can

Sure, we´re all a bit hooked on events, obsessed with live communication. But we have to surrender to Antonio Mateo, an example of unconditional love f ...

Compliance: your company could save loads of money on its events!
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Compliance: your company could save loads of money on its events!

This headline, which sounds like a bad slogan of a telemarketing programme, is probably true in your business. Do not be ashamed: almost all firms are equal and have no processes that optimise the procurement and planning of events. Each event is a world of its own... The issue was discussed at the last Meeting Industry Foru ...

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