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MacGuffin

MacGuffin

What is the origen of the name? Mr Hitchcock used this tool to capture the viewer´s attention. He himself was the one who created that word, MacGuffin, ...

No coke!
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No coke!

He is one of the most rewarded and respected creative director in direct marketing. Steve Harrison now writes C ...

Events: I can

Events: I can

Sure, we´re all a bit hooked on events, obsessed with live communication. But we have to surrender to Antonio Mateo, an example of unconditional love f ...

Compliance: your company could save loads of money on its events!
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Compliance: your company could save loads of money on its events!

This headline, which sounds like a bad slogan of a telemarketing programme, is probably true in your business. Do not be ashamed: almost all firms are equal and have no processes that optimise the procurement and planning of events. Each event is a world of its own... The issue was discussed at the last Meeting Industry Foru ...

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