Aline Berardo is Cointreauás comunication manager in Spain. She explains to us her concept of brand renewal with two basic concepts: "femininity and gl ...
Articles
We sit down with Sebastien Tondeur, head of the corporate division of MCI and Pad ...
We sit down with Sebastien Tondeur, head of the corporate division of MCI and Pad ...
Head in the clouds… but feet firmly on the floor. We talked with corporate ...
Advertising
Paul Kennedy, head of Reed Travel Exhibitions, explains the new trends in our industry and reveals the most important issues in EIBTMáS next edition.
Many things happen at the same time during an event. Some attendees may be unhapp ...
Many things happen at the same time during an event. Some attendees may be unhapp ...
Do you remember Tom Hanks in the film The Terminal, in an Kafka-style airport env ...
One day our industry will wake up and wonder how it can all have been so blind for so long, and Maarten Vanneste, with the “Meeting Architecture” book, will have had some responsibility in that awakening..
The waiter brings the dish onto the table, everything seems very simple
Professionals from the sector know that virtual events will not substitute to face-to-face meetings, and there ...
Formula 1, American’s Cup, football Â… they all have one thing in common among the fans: passion. Sponsorship is one of the most effective ways o ...
We sit down with one of the best experts in congresses in Spain: André Vietor, bo ...
Magisterial presentations of an hour, one-way presentations, unintelligent graphs ...
Pure air, sunshine, nature
They have a lot of free time, a medium- high purchasing power, no children at home and a mortgage already paid, desire to learn what they could not during their time
They communicate with another language and through thousand different platforms, ...
"Guanxi" in Chinese, is the essential relationship that two parties nee ...
Actividades: Orientation to the test Go on a hiking tour, with the help of GPS, s ...
