Articles

Music, a direct connection with the target

The power of music can change our perception of a space or an event. We analyse here the importance of this element on an event.

Research and studies, ALL

2009, year of the ROI?

It has been on the agenda for a few years but the economic situation could place ...

Agencies, Agencies

10 creative options for events

Creativity can be a vast world and each team has its own art and methods to devel ...

Agencies, Agencies

Golf destinations: Swinging events

"87% of the executives of the 500 largest companies in the world play golf, and 4 ...

ALL, ALL

Aline Berardo, Cointreau Brand ambassador in Spain

Aline Berardo is Cointreauás comunication manager in Spain. She explains to us her concept of brand renewal with two basic concepts: "femininity and glamour”. How to transmit these ideas? “Our events are getting stronger in our brand strategy”. We see how.

ALL, ALL

Men with a vision: Sebastien Tondeur (MCI) and Padraiac Gilligan (Ovation)

We sit down with Sebastien Tondeur, head of the corporate division of MCI and Pad ...

ALL, ALL

What do the companies expect from their agencies in terms of creativity?

Head in the clouds… but feet firmly on the floor. We talked with corporate ...

Research and studies, ALL

Paul Kennedy explains the new trends in our industry

Paul Kennedy, head of Reed Travel Exhibitions, explains the new trends in our ind ...

ALL, ALL

Men with a vision: Sebastien Tondeur (MCI) and Padraiac Gilligan (Ovation)

We sit down with Sebastien Tondeur, head of the corporate division of MCI and Padraiac Gilligan to discuss the market today and tomorrow. Welcome to the MCI vision.

Ideas and tips, ALL

Dealing with complaints

Many things happen at the same time during an event. Some attendees may be unhappy, whining and even nasty. Her ...

ALL, ALL

Dealing with complaints

Many things happen at the same time during an event. Some attendees may be unhappy, whining and even nasty. Her ...

Proveedores, ALL

Your attendees deserve a stress-free travel

Do you remember Tom Hanks in the film The Terminal, in an Kafka-style airport environment of which he can not escape? With today’s common delays ...

ALL

Maarten Vanneste writes a manifesto to look after the meeting contents

One day our industry will wake up and wonder how it can all have been so blind fo ...

ALL, ALL

Catering backstage

The waiter brings the dish onto the table, everything seems very simple

Marketing / communication

The potential of the virtual events

Professionals from the sector know that virtual events will not substitute to fac ...

ALL, ALL

Sponsorship, the link between brand and consumer

Formula 1, American’s Cup, football Â… they all have one thing in common among the fans: passion. Sponsorship is one of the most effective ways of communication and one that most involve the consumers. We give you some tips to bear in mind if you are thinking to sponsor some event. Not only sports Â… […]