Securing funding, finding partners, and turning a tech idea into a viable business are some of the challenges facing new companies in the MICE sector. ...
Articles
This is one of the conclusions IBTM anticipates in its World Trends Report 2027: ...
The hotel-DMC partnership is a cornerstone of our industry—a highly productive co ...
Do events reflect what’s happening in society? Yesterday we attended The Change C ...
From workshops to networking dinners, including hackathons, gatherings for founders, and product demonstrations, Barcelona will host AI Week Barcelona from September 16 to 23—a series of events that complements the AI Summit Barcelona and takes part of the event beyond its main venue. The program is expected to feature more ...
The exclusivity of “entry” or “membership” is a fascinating aspect of the human m ...
Ephemeral and almost always adorable, we make the serious mistake of reducing the ...
On September 19 and 20, HackBarna will bring together 150 participants at Norrske ...
If there’s one thing nobody does, it’s that it’s bound to be a bad idea… but maybe summer gives us the freedom to come up with unconventional theories, to think differently. The theory I want to put forward here is the opposite of Trump’s principle (which says, “Never concede anything to an opponent, never admit any weakness ...
A common mistake in the events industry is to devote the vast majority of the budget, time, and effort (often m ...
There’s something about summer that makes you enjoy everything more: people, the scenery, the food… The prospec ...
The “Creativity in Events” special issue of the magazine is once again the coolest moment of the year. In issue #117, we invited six professionals with ...
Events are wonderful. They’re a moment of collective intelligence, of understandi ...
There are events that, over the years, develop a strong sense of identity; if the ...
This September, a new event is coming to Barcelona that combines luxury cars, liv ...
For years, the corporate events industry has been associated with overly standardized cuisine. When dealing with large numbers of attendees, market inertia often leads to industrialized processes that sacrifice attention to detail and warmth. In contrast to this model, Grupo Noray has established itself in Valencia as the go ...
In an era where connecting is no longer just about sitting around a table, but ab ...
In the next issue of Events Magazine we will dive into one of the most powerful, ...
The design of experiences is one of the fundamental pillars of our activity. We c ...


















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