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Protocol for corporate events
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Protocol for corporate events

Protocol is converting into a key communication tool for the company. Here are a few concrete tips to manage protocol successfully in your events. We d ...

Protocol in business
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Protocol in business

Events with personalities require perfect protocol. Here is a brief explanation o ...

Briefing your event agency
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Briefing your event agency

A concise and precise event brief helps your agency understand what you want to achieve in your event and is the key to getting a good work from them. Your event brief is the starting point in talking to your event agency about your event. It is not only a useful tool to ensure your […]

Behavioural tips at a trade fair stand
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Behavioural tips at a trade fair stand

To ensure and strengthen the professionality, image, awareness and seriousness of the exhibiting company to visitors, personnel behaviour is crucial. It is important that all the personnel that are present at the stand follow the behavioural tips below: DO’s: Be polite: the courtesy builds goodwill with the client so t ...

Tips to design a stand
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Tips to design a stand

The stand is one of the most important factor for your trade fair participation. The success or failure is affe ...

Pacing your meeting breaks.
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Pacing your meeting breaks.

During the year, many of us will be going in and out of meetings. When organising meetings, pacing the meeting breaks can make meetings more effective.

How to plan for your participation in a trade fair?
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How to plan for your participation in a trade fair?

Trade fair marketing is based on the analysis, planning, organisation, development and control of the different actions to meet the desired objectives through the participation in the trade fair, and a post-evaluation of the results obtained. Contributed by: Fernando Le Monnier, our trade fairs and exhibition expert It is ad ...