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Getting trade show publicity

Getting trade show publicity

Exhibitions not only attract current and potential clients; they also draw media representatives from industry trade publications and the local press. Public relations can be a powerful promotional tool, but too often, trade show planners fail to take full advantage of this opportunity.

Using training effectively
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Using training effectively

Training is essential: it makes a person good at something, a good person even better. A person without trainin ...

Affordable Meetings
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Affordable Meetings

Looking for cost-saving tips? Here are some professional tips to help you do just ...

Maximise your training
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Maximise your training

From techniques to atmosphere to technology, planners must adapt to the current environment to maximize results for attendees and their organizations.

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