From techniques to atmosphere to technology, planners must adapt to the current environment to maximize results for attendees and their organizations.
Articles
An important marketing decision is in deciding whether to use a Push strategy, a ...
Pick a mountain, reserve a room block and send meeting-goers out to the slopes - ...
A cruise meeting offers an alternative way to meet, having at hand a venue, leisu ...
Advertising
Becoming a great meeting planner is not easy. Those who succeed do so by enduring myriad sacrifices, challenges and by integrating critical behaviours into their skill sets. Success takes planning!
The communication and promotion before a trade show constitute a determining fact ...
Is your company going through an international expansion? Are you finding new opp ...
Decoration can be a significant cost for your events. Here are 10 ways how you ca ...
Advertising
Journalists are so used to going to events that some efforts may be required to get them to attend your event and to write about it. Here’s how. 1) Do you have it? – When to hold a press conference If you have any of these points below, then you have a good reason to […]
A trade show takes months to prepare, few days to develop itself and a few years to exploit the benefits. This ...
Multinational meetings mix languages and cultures, which can create difficulties. Good planning can ensure good ...
Advertising
One of the most controversial aspect of participating in a trade fair is the measurement of the results obtained by the exhibitor. Many marketing and c ...
Events with personalities require perfect protocol. Here is a brief explanation o ...
Protocol is converting into a key communication tool for the company. Here are a ...
Professional trade shows are valuable marketing instrument that require a profess ...
One of the main factors that determine the success or failure of your participation is the management of your stand and the staff that attends it. Whether it is a standard modular stand of 9sqm or a large stand, it is imprescindible that in addition to the design, the distribution and the architecture of the […]
A concise and precise event brief helps your agency understand what you want to a ...
Early and thorough planning is vital for the success of your meeting. Here is a c ...
Have you decided to participate in an international trade fair? Here are some ste ...
