The hotel-DMC partnership is a cornerstone of our industry—a highly productive collaboration that has made our country a global MICE powerhouse. But as ...
Articles
Do events reflect what’s happening in society? Yesterday we attended The Change C ...
From workshops to networking dinners, including hackathons, gatherings for founde ...
The exclusivity of “entry” or “membership” is a fascinating aspect of the human m ...
Ephemeral and almost always adorable, we make the serious mistake of reducing them to nothing more than a gimmicky brand-building tactic—which they are, and a very effective one at that. Pop-ups are now one of the most responsive marketing tools available. They’re all about the brand experience, of course, but they can also ...
On September 19 and 20, HackBarna will bring together 150 participants at Norrske ...
If there’s one thing nobody does, it’s that it’s bound to be a bad idea… but mayb ...
A common mistake in the events industry is to devote the vast majority of the bud ...
There’s something about summer that makes you enjoy everything more: people, the scenery, the food… The prospect of an outdoor event or one held in an unexpected venue is enough to put you in a good mood. In fact, the spring and summer months should be used for events focused solely on socializing, where conversation is the ...
The “Creativity in Events” special issue of the magazine is once again the coolest moment of the year. In issue ...
Events are wonderful. They’re a moment of collective intelligence, of understanding among different people, of ...
There are events that, over the years, develop a strong sense of identity; if they change venues, they are forced to rethink part of that identity. Tha ...
This September, a new event is coming to Barcelona that combines luxury cars, liv ...
For years, the corporate events industry has been associated with overly standard ...
In an era where connecting is no longer just about sitting around a table, but ab ...
In the next issue of Events Magazine we will dive into one of the most powerful, hybrid and expansive territories in the industry: the sporting event. But as the topic gives a lot, a lot, we decided to bring together agencies, brands and specialists to talk about how sport is becoming an experiential platform for activations ...
The design of experiences is one of the fundamental pillars of our activity. We c ...
One of the issues that has been brought to the fore in recent years, largely beca ...
To speak of IMEX Frankfurt is to speak of one of the main global thermometers for ...
















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