Just a few months ago we discovered ChatGPT and today it is part of our daily life both personally and professionally. Artificial Intelligence (AI) has ...
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Incentive trips motivate, generate bonds between attendees and reinforce the feel ...
A wellness activity by the poolside of the Gran Hotel Central; a networking coffe ...
It has been almost 10 years that Eric De Groot and Mike Van Der Vijver published ...
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Probably never before has a conference of MPI been so eagerly awaited. The yearly conference of MPI Europe, the European Meetings and Events Conference, had to take place in Brighton in 2020, was cancelled for reasons you might guess… an was reprogrammed to 2021, then to 2022, and will finally take place in 2023 (26-28 March ...
Interview Alexander Alles from NetZero
You probably have seen it, perhaps tried it: ChatGPT could be the greatest techno ...
If you don’t measure, you don’t know. And if you don’t define objectives, you pro ...
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You know step 1 in your job as an event professional is to understand your public, their motivations, their limitations… and how they make decisions about attending your event. And in today’s context, understanding their obsession to optimise time and dedicate it to activities they find really worthwhile is essential. If you ...
If you want to understand a sector, better than a big market study (and easier), you can go to its annual event ...
For quite a few years now, there has been no doubt of the power and importance of neuroscience as a key tool fo ...
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If you are tired of the conversation around sustainability, get ready for more, much more: the need to ensure the responsibility of our industry is bot ...
A surprising ICCA Best Marketing Award this year, with a winner who could look li ...
We have seen in another article how the value of our industry is shifting from to ...
It is a slow, progressive change, but a very powerful one: increasingly meetings ...
Bleisure, i.e., business + leisure, or in other words, taking advantage of business trips to extend the days of stay to enjoy leisure and tourism activities at destinations, is a growing trend, according to the report 'European Convention Bureaus' Strategies to Promote Bleisure'. This study based on a survey conducted by Rob ...
From the hand of Letsgo Company, the exhibition 'Tim Burton's Labyrinth' arrives ...
When it comes to our environmental track record, we are a highly imperfect indust ...
In its current research phase, "Redefining Event Attendance", the Future Meeting ...
