The drinks giant Diageo is very much part of our lives and follows trends and changes thoroughly. So much so, that they published a trend report, highl ...
Articles
The moderator: that figure so undervalued in our sector and that we assign to any ...
We live in an era of purpose where companies and brands are no longer differentia ...
We have long known that long-winded presentations and lectures at events only mak ...
Advertising
They have often been presented as cats and dogs: creatives and producers are seen as enemies, as people who have to live and work together but with frequent tensions. While this idea is clearly excessive, knowing how to combine creative ideas and production is an arduous task, but essential for the event to go ahead in an im ...
We wonder whether the frenetic pace of the events sector in Spain is the same in ...
It is probably one of your key challenges today: finding, retaining, motivating a ...
It's funny: when organizing an event, two elements that are always taken into con ...
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It is a complex notion, but incredibly promising. Legacy (simplistically, we can sum it up as the positive impact an event or meeting has on the destination in the long term... but as you will see below, it is difficult to define) changes what an event is for a destination. In short, it is about moving from a direct economic ...
Just a few months ago we discovered ChatGPT and today it is part of our daily life both personally and professi ...
Incentive trips motivate, generate bonds between attendees and reinforce the feeling of belonging to the compan ...
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A wellness activity by the poolside of the Gran Hotel Central; a networking coffee to reconnect with 40 incentive travel professionals and venues; an e ...
It has been almost 10 years that Eric De Groot and Mike Van Der Vijver published ...
Probably never before has a conference of MPI been so eagerly awaited. The yearly ...
Interview Alexander Alles from NetZero
You probably have seen it, perhaps tried it: ChatGPT could be the greatest technological revolution in recent years, one that makes us understand the power of AI (in a much more concrete way for our lives than what we have seen so far in remote chess tournaments). If you've tried it, you understand that a machine can do almo ...
If you don’t measure, you don’t know. And if you don’t define objectives, you pro ...
You know step 1 in your job as an event professional is to understand your public ...
If you want to understand a sector, better than a big market study (and easier), ...
