We introduced the interesting PCMA & Steelcase’s study about the attendee’s behavior at their last conference, Conventing Leaders in San Francisco ...
Articles
By Tivi Gimenez There are several ways to reflect the philosophy, energy and ima ...
What if you thoroughly analyze what the attendees do at your events, the specific ...
It may not be as well-known a brand as its cousin (and good friend), the Mobile W ...
Advertising
Monterey Car Week & Concours D’Elegance, held in Monterey, California, is where thousands of car enthusiasts see and experience classic, exotic and new cars. Leading brands use this opportunity to connect with this attractive customer segment and share their new product offerings by offering custom driving experiences. S ...
Our senses detect a higher quantity of information that our brain is able to proc ...
The winner of the IBTM awards for the best new technology in 2017 was a company t ...
Biometrics, blockchain, bots, augmented reality ... the horizon of technologies w ...
Advertising
When a topic generates too much buzz, it often has the risk of being more ‘hype’ than reality, or being subject to much misunderstanding and simplification. This could be the case with meeting design, which came into our industry almost a decade ago. A topic which anyone cool talks about… but which, frankly, sometimes gets c ...
Can an event briefing and its execution plan be fixed, in an age where the business environment, the marketing ...
Festivals are probably the coolest events, those which spark more passion and offer the most complete experienc ...
Advertising
If someone ever doubted the importance of the space of an event, consider the Cirque du Soleil. Sure, the artistic part is wow!, but a significant part ...
We all want to be more sustainable but as we often see in our editorial and resea ...
By Eric Mottard What happens to us, when it is difficult for us to define our ve ...
Stuck between a narrative which sentences DMCs to a certain death… and the realis ...
Eric Mottard We have been writing about the need for convention bureaus to rethink their work, complementing the role of “facilitators of bids and coordinators of hotels” to providers of value added for the industry, creators of new meeting options, and connectors with other industries so as to create value. One strategy fo ...
The most thorough – and much-awaited – annual barometer of our industry was back: ...
What does the future hold for us? Dex Torricke-Barton, a communication leader exp ...
By Asun Paniagua The meetings industry is one big collaborative engine: services ...
