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Event strategy, a prerequisite for any event, according to Jack Morton
ALL, ALL · Barcelona

Event strategy, a prerequisite for any event, according to Jack Morton

Por Eric Mottard If an agency that turns 30 is already quite old in Spain, one has to look at Jack Morton, which was launched... 80 years ago, as a corporate entertainment company. Today it is a reference among international event giants, of these companies that mount "wow!" events. But if staging and production are importa ...

Legacy: how events can add value to destinations

Legacy: how events can add value to destinations

By Asun Paniagua Recently we told you about the case of ESTRO, the great medical congress that will take place in Madrid in 2021 and that will leave an important legacy in the city. The event industry is increasingly relevant in the development of cities, destinations, because their contribution can go beyond the mere celeb ...

We talked to Bob Caldwell, founder of EventBots

We talked to Bob Caldwell, founder of EventBots

The winner of the IBTM awards for the best new technology in 2017 was a company that could bring our sector into the world of artificial intelligence. The american Sciensio had developed a bot technology called EventBots specialised in events. We are in 2019 and the good event professional that you are has to know everything ...

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