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Case Studies

Wow! An experience brings the Northern Lights to the skyline of New York
Uncategorized · Nueva York

Wow! An experience brings the Northern Lights to the skyline of New York

It looks like New York still rocks! Edge at Hudson Yards is the highest outdoor sky deck in the Western Hemisphere since its opening in 2020. It includes the restaurant Peak, and a memorable experience, the impressive City Climb, which is the highest external building climb in the world, where you have to climb up the stairs ...

#AmazonEnCasaFest, or the importance of scripting a virtual event

#AmazonEnCasaFest, or the importance of scripting a virtual event

Virtual events abound these days (massively webinars and festivals) and we see the difficulty involved in this format: it is a real challenge for the organizer to retain attention and generate a certain engagement with people besieged to this type of actions behind the cold screen of a computer. You can easily fall into the ...

The Zalando no store in pop-up format
Uncategorized · Madrid

The Zalando no store in pop-up format

During a weekend the online fashion store opened an ephemeral store in the center of Madrid. An opportunity to devirtualize and make tangible the positioning of the brand around the freedom to express themselves and show identity through the way of dressing. Under the motto 'free to shop', pop-up opened its doors as more tha ...