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Case Studies

Tower Run, a race to New York skyline
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Tower Run, a race to New York skyline

 Viajes El Corte Ingles, NYC&Company and Iberia were behind this vertical race to promote the city of New York and its flagship marathon in an original way. And as it was necessary to refer to the city of skyscrapers, nothing better to organize this race locating the finish line overlooking the Madrid skyline.

A global race where the finish line chases runners
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A global race where the finish line chases runners

 Last weekend the solidarity race Wings for Life World Run was held. A race to raise funds for the cure of spinal cord injury which was held simultaneously in 35 cities worldwide. The goal: highest possible number of participants to raise more funds. The solution: organize a race in which everyone can participate not because ...

The press conference calling for the interaction
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The press conference calling for the interaction

 Because press conferences are also an event in which to live a memorable experience and make a difference where you can cross the fine line between remembering and forgetting, between the media coverage or go unnoticed. We bring you an example of how you can innovate in organizing a press conference and give a much more int ...

ESMO
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ESMO

 The latest congress of the European Society for Medical Oncology gathered 19,809 ...