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New tradeshow for 2011: IMEX America
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New tradeshow for 2011: IMEX America

A couple of weeks after the Reed Travel Exhibitions presented the new date for AIBTM (June 2011), IMEX Group announced the birth of America´s worldwide ...

MAPFRE invites its best customers to a loyalty sports event
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MAPFRE invites its best customers to a loyalty sports event

In an action for the premium customers of the insurance company in Catalunya, the Montmelo track hosted about 8,000 attendees at the third edition of this macro-event, organised by Iberian Motorpress Promotions and Events. Co-branded actions with the Fiat Group and XBox were also on the agenda. 

Blackberry combines street marketing and Web actions to reach its users
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Blackberry combines street marketing and Web actions to reach its users

Do you really know your Blackberry? To show the true potential of its smartphones, Blackberry combined Web 2.0 with street actions. This was the first Blackberry online event with open practical sessions in Spain. To make it happen, Movistar and Research In Motion (RIM) chose agencies Tribeca and Love Publicidad.

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