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Case Studies

Bayer launches a revolutionary medicament
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Bayer launches a revolutionary medicament

In October 2008 Bayer Vital launched Xarelto, the novel thrombosis prophylaxis was set to be the most important product launch since Aspirin and about to become the most profitable compound on the European market. As Xarelto would be writing history, the participants would obviously be part of this process. Thus the slogan

A rebel catering by Food & Mambo
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A rebel catering by Food & Mambo

It was an unusual idea for a Christmas dinner: "Sex, Drugs and R&R"... A fresh and powerful presentation in an urban punk atmosphere aimed to motivate the team of pharmaceutical company Synthon. The proposal by catering Food & Mambo was rebellious, and it went beyond food (see images).

A kick-off conference
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A kick-off conference

This kick-off conference, gathering 500 staff and executives of Takeda, was held in Andel

Jack Daniel´s launches a new musical event: Masterclass
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Jack Daniel´s launches a new musical event: Masterclass

We know it: brands have left the podium to be face to face with consumers. In this case, Jack Daniels brings a new concept that aims to get established indie music bands closer to amateur groups. Latest example: the Jack Daniel´s Masterclass, presented by Dorian and Los Planetas in the Sala Siroco in Madrid.

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